False positives and press releases, now archived automatically
For years, we've all wrangled boolean queries, trying to get the magic query that will find the right coverage and keep the irrelevant mentions out. If your brand shares its name with a common word, you'll know this can be next to impossible. We've finally solved this.
As part of this update, Delve also now automatically archives coverage it identifies as press release content. You'll see an indicator on coverage in your archive that was archived by Delve, telling you if it was flagged as a press release or "Not a match."
What's a false match?
A false match is an article that contains your brand name but isn't about you. Keyword monitoring counts every article your name appears in, so these get into your coverage, pad your numbers, and have to be cleaned out by hand before every report.
They usually look like one of these:
- A same-name company. If you're Vantek, a semiconductor company, a story about Vantek Marine's new hull coating can mention "Vantek" six times without being about you.
- A passing mention. A sponsor read on a podcast, a line in a roundup, or a single sentence in someone else's story uses your name, but the story is about something else.
- Your name, not your story. A game recap from an arena named after you does refer to your brand, but it isn't coverage that matters.
- A common word. If your brand is called Nectarine, you've probably spent years writing exclusions like NOT recipe, NOT orchard, NOT smoothie, and the fruit mentions still get through.
Boolean exclusions only go so far. If you exclude enough namesakes, sponsor reads, and memecoins, you start losing real coverage too, because keywords can't read the article.
How Not a match works
Delve reads each article and works out what it's actually about. When an article only shares your name, Delve archives it as Not a match and adds a short note explaining why. For the Vantek article, the note reads: "This article mentions Vantek 6 times, but it's about Vantek Marine, a Norwegian ship-coatings supplier. There's no semiconductor context, and none of your spokespeople or key messages appear. It's been archived."
Delve also archives press releases automatically, and the indicator on each archived item tells you whether it was filtered as a press release or as Not a match. Nothing is deleted. Archived coverage stays in your Archive, where you can open it and read the explanation.
What this means for your numbers
Your coverage totals may drop once articles that only share your name stop counting. Your competitors are filtered the same way, so share of voice still compares like with like, and the numbers hold up in front of leadership.
